What if there was no coffee? Zzzzzz. What if we had to use milk to brush our teeth? Gross! What if we had to bathe ourselves like cats?!
Wait a minute.
As our veteran staffers brainstormed ways we might tell this story, something started to sound a bit too familiar.
After some research, we realized we were actually more than a decade early to this party.
Ladies and gentlemen, for your viewing pleasure, we present the spectacular (and spectacularly underrated) Denver Water television advertising campaign of 2001.
Ad 1: Shower
Ad 2: Hydration
Ad 3: Lawn
With that in mind, we decided to freshen up our own content with a remix of a 1971 classic.
And by we, I mean I. And by remix, I mean a rough parody. Enjoy.
We are called to “Imagine A Day Without Water” because, as the campaign website tells us, water is “essential, invaluable and needs investment.”
Back here at Denver Water, we tried to imagine a day without water.
First, we figured we might get the day off … but then we’d spend the day worrying and obsessing about where the water went. It’s what we do. After all, our 2001 campaign said it best – nothing replaces water.
May you never have to bathe yourself like a cat.